Reported by Thlama Samuel Maina

Fresh findings have debunked widespread claims that the Kano State Government launched an “underwear empowerment” campaign for women, clarifying that the viral narrative was built on misinterpretation and digital manipulation.

The controversy began in late April 2026 after images and videos circulated online showing women holding red pants branded with the face of Abba Kabir Yusuf. The content quickly gained attention, with many social media users alleging it was part of a government-backed empowerment initiative.
However, fact-checks from credible media platforms including Daily Trust and The Guardian Nigeria revealed a different story.

According to their investigations, the original aim did not depict any official government program. Instead, it emerged from a political rally, where a group of supporters—popularly referred to as “Gida-Gida TikTokers”—used the items as part of a mockery campaign targeting political opponents.

The phrase associated with the display, reportedly used in local political rhetoric, was directed at figures such as Rabiu Musa Kwankwaso, further reinforcing the political undertone of the act rather than any form of public welfare initiative.


Additionally, analysts noted that the “pants empowerment” narrative only began trending a day after the original event, suggesting it was a deliberate distortion rather than a factual report.
Initial public reactions had been strongly critical, with some describing the alleged initiative as a “misplaced priority.” However, the clarification has  shifted the conversation toward the dangers of misinformation and the speed at which false narratives can gain public acceptance.

The incident underscores the growing influence of social media in shaping public perception and the urgent need for verification before drawing conclusions on sensitive issues involving governance and public policy.

In an era of viral content, how often do you verify before believing or sharing? Let’s hear your thoughts.